Online dating service marketers are missing the boat on mature singles. Few online dating services focus their marketing efforts on single adults in their 40s or beyond. Despite the broad marketing trend towards increasing emphasis on advertising services to the "Baby Boomer" generation, online adult dating services seem to be behind the curve in addressing the growing... Read More

PART THREE: PHYSICAL CHARACTERISTICS

How Important Are Your Physical Characteristics?

In Part Two of this Series, We considered the trends and preferences of online daters regarding lifestyle turn ons and turn offs. Well, you might be thinking to yourself, lifestyle characteristics can always be changed, hidden, or at least non-disclosed in your personal or profile. On the... Read More

PART TWO: LIFESTYLE TURN ONS AND TURN OFFS

Being aware of which lifestyle characteristics are likely to generate a rejection or approval by potential online mates is of key importance to your online dating success. We obviously want to know what online daters look for in profiles and personals when selecting their matches. Many of the responses recieved from the respondents... Read More

Single and having a hard time meeting people you'd like to date? Time to change your tactics!

Instead of going to bars and restaurants looking for that special someone, get a helping hand by joining the ranks of the online dating community. According to Online Dating Magazine, more than 20 million people visit at least one online dating service a month.

Before you begin,... Read More

Tip #1:

You should always avoid using negativity. Have you ever gone out on a date where the person you were with complained about every little thing in his/her life? Such negative talk is a huge turnoff, just ask any man or woman. Likewise, negativity is a major turnoff on your online profile. Being positive is like a magnet. Being negative is like wearing a skunk's aroma.... Read More